Viral advertising: keeping competitive in the time of COVID
Advertising budgets may have caught a cold during the lockdown, but some companies have built immunity and are already poised to make a recovery.By its very definition, a pandemic
Why Hire a Media Buyer?
Why hire a media buyer? We visit Saltwater Stone’s media team to learn how data analysis is increasingly used to optimise client budgets. “There’s an awful lot more to it tha
Four simple tips for planning your next ad campaign
Although 2020 may still seem far off, the planning season is fast approaching. So, drawing on many years’ experience advising clients about advertising in the maritime media, weâ