Protect, enhance & build your reputation through the media
Do you want your business to communicate success, authority or be as relevant as possible? Our experienced public relations team work in partnership with companies to discover positive messages and translate those messages into engaging media stories. When the news is bad, we can formulate the best response to mitigate the damage.
Saltwater offers a public relations service to help manage your company’s reputation using our established network of industry contacts which include journalists, editors, producers, and also bloggers, podcasters and influencers.
Press Releases
Well formulated press releases will get attention, make news and generate publicity. If you wish to promote a significant or specific event within your business, a press release allows you to control the message that the public receives. Ensure your company's stories appear on websites, newspapers, magazines and TV programs by using Saltwater's skilled press release writers and our large distribution network for the media in the marine industry.
Events & Launches
A launch event is an ideal way to introduce your product or service to your current customers or prospective buyers. This opportunity to interact face-to-face with your target audience develops positive brand attitudes and long-lasting relationships. Saltwater provides experienced event & launch planning, management, and execution to maximise press coverage and exposure to your relevant audience.
Media Relations
Effective media relations ensures that your industry media are aware and interested in your latest business news in order to inform the public. Third-party media endorsements establish trust and credibility as an impartial view goes much further to assure your audience. Having long-term media relationships with journalists in the marine industry allows our clients to reach their target audience, while we listen to the marketplace to know what stories will gain the most coverage.
Social Media
Social media allows you to communicate direct to your customers while creating brand recognition. Effective social campaigns will build a relationship with your target audience and increase visibility as part of the sales funnel. Our dedicated social media department at Saltwater can manage and deliver your company message while increasing exposure and sales.
Award Entries
Awards celebrate hard work and success and such an opportunity to put your business in the spotlight will increase awareness and raise credibility. Whether you want to stand out from the competition or boost team morale, being shortlisted or winning industry awards is an effective way to promote your public relations. Working in partnership, Saltwater can write and submit award applications on your behalf to improve your changes of standing on the podium and receiving that well earnt award.
Content Marketing
Want valuable content that attracts traffic and drives customer action on your own channels? Quality content that answers questions creates a trust between the person asking questions and your business answering them. Saltwater can help you use your publishing channels such as blogs, case studies, infographics, and podcasts to create and deliver engaging content.
Email Marketing
Email marketing is an effective channel to reach an already engaged audience and to deliver your targeted messages. Easy to share and easy to measure, email campaigns are a low-cost method to reach a global audience on the move to drive leads and revenue. Compared to other marketing channels, email offers a high return-on-investment (ROI) and Saltwater’s can help you deliver these gains. Our dedicated social media department at Saltwater Stone can manage and deliver your company message while increasing exposure and sales.
Public Relations Clients
