METSTRADE 2021
See you at METSTRADE The Saltwater Stone team will be out in force supporting our clients and meeting new prospects at the world’s largest trade exhibition of marine equipment, m
Why Digital Marketing is an important element for your marine PR and marketing campaigns
Over the recent months, we’ve been busy extending our marine PR and marketing services to provide you with the full marketing mix. With thanks to the Digital Marketing Institute
Viral advertising: keeping competitive in the time of COVID
Advertising budgets may have caught a cold during the lockdown, but some companies have built immunity and are already poised to make a recovery.By its very definition, a pandemic
Saltwater Stone supports Poole homeless charity
Pro-bono support for local charity Routes to Roots Saltwater Stone has announced its pro-bono support of Routes to Roots, a Poole-based charity that helps local rough sleepers and
From a laptop in lockdown: my own personal home truths
I feel entirely confident in assuming that ‘working from home’ has been as much of a mixed blessing for everyone reading this as it has been for me during this strange and worr
Saltwater Lady lifted for the first time in 15 months
We launched Saltwater Lady in April 2019 and she was used as normal until August before sitting on her mooring throughout the autumn and winter with very little use. We intended to
Are you content with your content?
‘Content is king’ – it is a well-worn phrase, but perhaps worth resurrecting when considering PR and marketing strategy during the COVID-19 crisis.While it was true well befo
What value does a specialist media monitoring service bring?
We talk to Alexia Fountain and Louise Smith about how their work tracking, reporting and analysing maritime media coverage for Saltwater Stone clients facilitates the creation of b
COVID-19: Adapting to a new reality
Senior PR Account Executive Jemima Molyneux discusses methods to help businesses weather the storm The rapid spread of coronavirus has brought unprecedented uncertainty into our li
Why Hire a Media Buyer?
Why hire a media buyer? We visit Saltwater Stone’s media team to learn how data analysis is increasingly used to optimise client budgets. “There’s an awful lot more to it tha