Time for a conversation on press kits
Each year we return from the annual boat show circuit bringing home copies of recently-launched magazines and new contacts, as well as notes about what worked well and ideas on things to introduce at future events.
But we also find ourselves carrying back surplus press kits and year after year we find ourselves asking: ‘Do we still need hard-copies?’
On some occasions it has proved sufficient to issue digital-only kits. However, having recently returned from our latest shows, where the majority of our print-outs were picked up by members of the media, we can’t help surmise there’s still a strong demand for hard copies.
Although we send out digital-only releases on a day-to-day basis, when there is a special event, product launch, or major news, we’re confident that also having a hard copy can be useful for both clients and journalists. Placing paper copies in the press office or handing them out at a launch or event may well provide additional opportunities to get your story in front of journalists you might otherwise not have reached.
A hard-copy press kit should clearly set out key product information and highlight who will be available to talk during the show. It should serve as a useful reference tool, and time and again we see reporters making notes on releases during product launches.
But we would love to hear feedback from journalists. Does having access to hard-copy press kits at shows and exhibitions prove useful? Send us an email to j.molyneux@saltwater-stone.com or phone +44 (0)1202 669244 with your views.
