Leader in Multiple Niche Markets Rebranded into Overarching Household Name in Marine Robotics
Since early 2022, Saltwater Stone has been actively assisting US-headquartered ocean robotics pioneer Greensea Systems along with its subsidiaries Armach Robotics and Bayonet Ocean Vehicles in their public relations efforts. When the CEO of these three companies decided to merge them into a single cohesive entity, Saltwater Stone was tasked with leveraging its expertise to facilitate the rebranding process and effectively communicate this significant development to industry media outlets.
This restructure, along with the efficiency gains realised from the consolidation of manufacturing and research resources has reinforced Greensea IQ as a leading force in the use of uncrewed and autonomous systems to better help improve human-kind’s interactions with, and understanding of, our oceans.
The timeline from the client was for the new identity to be launched September 1st and showcased at the Defence & Security Equipment International (DSEI) show in London, UK, a couple of weeks later.
Saltwater Stone was tasked to undertake several wide-ranging elements of the restructure, including graphic design work to develop a new logo that embodied the mission of the overarching company.
Saltwater Stone identified key historical press releases from all three of the former businesses to be updated with the new company information, as well as preparing media communications for the launch of the new company.
In addition, dedicated staff from Saltwater Stone reached out to key media outlets to secure interviews ahead of Greensea IQ’s first public airing of its new entity, and provided on-site show support at the strategically important DSEI event in London to co-ordinate media interviews. Saltwater Stone staff were in attendance on the stand to manage stand visitors, prioritising and triaging enquiries to more effectively leverage the limited resource of Greensea IQs subject matter experts. A selection of photographs and videos were also taken at the show and used for social media activity.
The restructuring of Greensea IQ positions the company for strategic expansion, enhancing its ability to serve clients worldwide. Expansion into Europe, South America, and Southeast Asia is now in the pipeline. This move enables Greensea IQ to become a truly multinational player by providing closer service depots for robot deployments and more effective customer support.
At Saltwater Stone, we take pride in being a part of this exciting story and look forward to witnessing the future growth of this young and innovative company.
For more information on how we support our clients with strategic and tactical PR, social media, and creative design, contact us for an informal chat.
