10 Steps for a Successful Press Event in the Marine Industry

A press launch event is a great way to generate buzz and visibility for your brand in the marine industry whether your business is in the leisure, superyacht, or commercial marine or even in naval defence.

If you’re launching a new product or company, announcing a contract win or new partnership, a well-planned and executed press launch event can help you amplify your news to your target audience.

Here are 10 steps to follow to ensure a successful press launch event in the marine industry:

1. Set clear goals and objectives for your press launch event. What do you want to achieve from the event? Do you want to conduct multiple interviews or achieve maximum coverage in the press post event? Having clear goals and objectives will help you plan and execute your event effectively.
2. Identify your target audience. Who do you want to reach? Are you targeting industry journalists, potential customers, or investors? Identifying your target audience will help you tailor your event to their interests and needs.
3. Choose a suitable venue. The venue for your press event should be easily accessible and spacious enough to accommodate your guests. Will your launch be during an exhibition that your business is exhibiting at, or are you arranging a dedicated launch event? Ensure you have access to any required technology such as audio-visual equipment to support your presentation and amenities to support catering etc.
4. Develop a compelling narrative. Your narrative should capture the attention of your target audience and showcase your brand in a positive light. Use storytelling and visual elements to create an engaging and immersive experience for your guests.
5. Invite the right guests. The guests at your press launch event will play a key role in shaping the event’s success. Invite journalists, influencers, and other key industry players who can help you achieve your event goals. Be sure to provide them with relevant information and materials ahead of time to help them prepare for the event.
6. Create a comprehensive event schedule. Plan out every aspect of your press launch event, including the time, location, and format of each activity. Be sure to allow enough time for networking and Q&A sessions and consider incorporating interactive elements to keep your guests engaged.
7. Plan and execute a successful media outreach campaign. In order to generate buzz and visibility for your event, you’ll need to reach out to industry journalists and influencers. Develop a compelling pitch with a well-written press release, high quality visuals such as video and images and consider offering exclusive interviews or preview access to key journalists to help generate interest in your event.
8. Utilise social media to promote your event. Social media is a powerful tool for promoting your press launch event and engaging with your target audience. Create event-specific hashtags and social media content and encourage your guests to share content on their social media to help generate buzz and visibility for your event.
9. Provide high-quality catering and refreshments. Food and drink can play a big role in the success of your press launch event. Be sure to provide high-quality catering and refreshments and consider guests’ dietary needs.
10. Follow up with your guests after the event. After your press launch event, be sure to follow up with your guests to thank them for attending and provide any additional information or materials they may need. This will help maintain relationships and build goodwill with key industry players and can also help generate additional visibility for your brand.

By following these 10 steps, you can plan and execute a successful press launch event in the marine industry. Whether you’re launching a new product or announcing a partnership, a well-planned and executed press launch event can help you reach your target audience and achieve your business objectives.

At Saltwater Stone we understand the effort required to plan and prepare for a press launch event, and the challenges in securing press attendance, who are often inundated with invitations. We have arranged many successful press events for our clients over the years, and have good relationships with the commercial maritime and leisure marine industry press. If you’re looking to plan a successful press launch event in the marine industry this year, don’t hesitate to get in touch with Saltwater Stone. Our team of experts will work with you to ensure your event is a success. Contact us today to discuss your next event.