Saltwater Supporting Honda Marine Europe’s Embarkment on a New Phase of Growth

Building momentum for high-performance growth in Europe 

Saltwater will be supporting Honda Marine, leading global producer of high-performance outboard engines, in its increased activity within the European outboard engine market.

This strategic partnership aligns with Honda Marine’s ambitions to build brand awareness and strengthen its reputation as the leading manufacturer of high-performance outboard engines, forged from over 60 years of continuous innovation.

Renowned for its diverse range of advanced, reliable, and fuel-efficient outboard engines, Honda Marine Europe is activating a range of key initiatives and activities from 2025 onwards to significantly elevate its brand value and profile across Europe.

We’ll be supporting Honda Marine Europe in targeting a closer engagement with its customer community. This will involve stepping up its presence and involvement at key European boat shows and events, strengthening collaborations and alliances with boatbuilders, and increasing support for its extensive dealer and distributor network.

Nikhil Nayar, Marketing & Communications Section Manager at Honda Marine Europe, said: “At Honda Marine Europe, we are proud of our longstanding reputation as a leading innovator of high-performance outboard engines, answering the demands of our customers. It is also important we look to the future and ensure Honda Marine engines remain a compelling choice by constantly reevaluating our brand value. Our new agreement with Saltwater is testament to us investing in that objective; in securing the right partners to support the expansion of our profile and activity across the region.”

Our Director Alisdair Pettigrew commented: “Honda Marine is a flagship brand in the marine leisure and related markets, but we are quickly realising there is so much more that backs-up and substantiates the brand value Honda Marine delivers. We are excited that Saltwater has been chosen to develop and communicate these powerful stories. We are looking forward to working as partners to provide integrated services that support a brand that meets the new demands of boating communities, delivering fun and adventure, but without compromise on sustainability.”

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