Headquartered in Norway with offices and manufacturing facilities worldwide, Kongsberg Maritime is at the forefront of maritime technology innovation, providing cutting-edge, marine solutions for on- and offshore merchant marine, navy, coastal marine, aquaculture training services. Saltwater’s relationship with Kongsberg goes as far back as 1996, when Saltwater was invited to become the global PR management consultancy for Kongsberg Maritime. In more recent years, Saltwater has taken the lead on PR and communications for a second division of the Kongsberg group, Kongsberg Digital.
Saltwater’s initial brief was to become the global maritime PR consultancy for the smooth transition from the Simrad company to Kongsberg Maritime. From then onwards, Saltwater Stone continued to provide integrated PR and communications services for Kongsberg, seeing it through a number of important developments and milestones during the two decades since they were first appointed.
Through a clear and thorough understanding of the Kongsberg Maritime ethics and values and its services, Saltwater Stone positioned the company as a leader in the field of high-tech marine and maritime solutions. This was done through the creation and implementation of an integrated PR and communications strategy using a variety of channels. Also, by working in close collaboration with the marine industry media, encompassing design and branding, supported with a media buying strategy on a global scale.
Saltwater Stone understands technology marketing and content development, helping us to communicate our value to customers in established and new areas of business globally.
Saltwater’s continued success is from the execution of fully integrated services aligned with Kongsberg’s business objectives. Using various tactics to secure press coverage in key publications, Saltwater used its expertise with the implementation of feature pitching, securing interviews with members of the Kongsberg management team and utilising forward feature schedules. As well as strengthening Kongsberg’s attendance at key industry events by securing face-to-face meetings with journalists to achieve further press coverage. Taking advantage of marine industry awards with the compilation of effective entry submissions, effective social media campaigns and understanding the full digital spectrum, including PR and design and SEO for both Kongsberg Maritime and Kongsberg Digital.
July 10, 2020
