Positioned as the digital centre of excellence within Norway’s KONGSBERG Group, Kongsberg Digital (KD) is a global driving force within the smart data, artificial intelligence, simulation, automation and autonomy sectors. It is an international leader in industrial digitalisation within the navy, oil and gas, renewable energy and utilities sectors and is dedicated to reducing the environmental impact of maritime and energy industry operations. Following on from a longstanding relationship with Kongsberg Maritime spanning two decades, Saltwater Stone was invited to work with this specialist division of the KONSGBERG Group to add to its remit.
Since the Paris Climate Conference in 2015 there has been an increased pressure upon industries to reduce carbon emissions by 2030. With digital transformation still quite a new concept, particularly in regard to enhancing business processes for the reduction of carbon emissions, Kongbserg Digital felt it was necessary to increase its brand awareness in the marketplace and the visibility of its Kognifai digital ecosystem for the collection, analysis and application of data, across its core sectors. To support Kongsberg Digital in this task, Saltwater devised an impactful PR and communications strategy to position KD as a global leader in the provision of next-generation digital solutions.
Utilising in-depth knowledge and expertise gleaned from KD’s 500-strong team and sources across the entire KONGSBERG Group, Saltwater delivered timely, relevant and dynamic messages across various platforms in the UK and international markets. In addition to PR and media relations, Saltwater applied its prowess to produce technical content on the application of cutting-edge technology. It continues to support KONGSBERG within a powerful framework of key industry events to position the company and its employees as thought leaders in the production of smart technology. Saltwater applies its mastery in working with the media to leverage KONGSBERG’s visibility proactively and reactively, implementing social media, advertising and design, media planning and media buying campaigns.
Saltwater delivered timely, relevant, and dynamic messages across various platforms in the UK and international markets.
Saltwater Stone has played an important role in helping Kongsberg Digital build its reputation as one of the leading global players in digital ecosystems and solutions. In 2017, the company’s President, Hege Skryseth, received the Digital Gamechanger of the Year accolade at that year’s Fathom Smart Ship Awards. Kongsberg Digital continues to be a prominent digital solutions provider spanning many sectors.
February 16, 2022
